I’m Back for the Great Beyond…

So I realize I have been lacking on the posts for the last couple of weeks. My wife and I had our new son about a week and a half ago, so things have been kind of crazy. But I’m back and have much to discuss. Hopefully we will get it all caught up in the next week or two.

What to talk about first…

Oooo I know! Let’s talk about Facebook and other such sites. No, wait, hmmmmm…. Let’s talk about the information that people put on their Facebook (and MySpace etc…) pages. We all know that I preach the use of social networking sites in the search for your new career. We all heard several other better known career advisors say the same thing this past week on the Today Show.  Many of us have profiles on these social networking sites. More and more these days, employers are going online to these sites to see what type of person the applicant they are considering is. How do candidates control the information that potential employers see?

That is a good question. Most people have no clue as to the type or amount of information about themselves can be found on line. So let’s start by finding out what is out there. Go to www.google.com or www.pipple.com and do a search on your name. You can do it through any major search engine and I suggest you do. They will all have different information about you. If you find anything derogatory about yourself on sites that you do not control the information flow, contact the site administrator and get them to correct it.

Next is information that you control. Anywhere you have a public profile or page, a website you maintain, or a blog that you write, is a place where a potential employer can find information about you. Make sure you don’t put anything that you would not want them to see on anything online that might even remotely be attached to your name. Unsure if your web page is attached to your name? Do a search using whois. Never publish anything embarrassing on your Facebook  or MySpace profiles, no party videos on Flicker,and now make sure that all your “tweets” on Twitter are well written and well formed. [Yes even Twitter has now been compromised as a tool to find a reason to hire or not.]  Remember that you control the information that is placed on these sites, so make sure that it is the information that you want a potential employer to see.

So what do you put on these sites you ask? They are supposed to be “social” sites. That means what did you do Friday night, right? WRONG! Yes you can put stuff from your day to day life, but remember that “Big Brother” is watching. Use your profile as you would your resume, especially on sites like LinkedIn. Be professional in all your posts and updates. Make sure you use proper English and check your spelling. If you talk about your Friday night partying, don’t talk about how “trashed” you were or who you “hooked up” with. Make sure any information you put on these sites is suitable for “dear old mom” to read.

In short, remember that you control what people see. So, MAKE IT COUNT!

Tonight’s Post Brought to You by…

Today I met with a fellow jobseeker. We met to discuss his job search, my job search, and both our various ventures and adventures that we have encountered along the way. He is working on several really good projects to pay the bills, but is still working out the kinks on how to market them. So we started talking about various online marketing methods such as viral and social marketing, and how they apply to our businesses and our job searches. I spend many hours a day online in many capacities, job seeker, research fellow, consultant, and so on. I also spend many hours keeping my online presence and branding up to date. But how can I explain how I use social networking to market my business or find a job?

Hi Ho, Hi Ho, off to the net I go… As with anything I write or do, I start with research. So as I was researching the information I needed for this post, I found that I didn’t know as much as I thought I did. Yeah, I understand how to develop connections and grow my network. I can tell you how to use your profile to let people know about your background and that you are seeking a position. But I found a couple of blog articles that I think can really help jobseekers using social networking for the first time. They can also help those of you who are marketing a business as well, after all job seeking is all sales and marketing, right?

First is a post by Dave Taylor:

http://it.toolbox.com/blogs/ask-dave-it/how-to-find-a-job-and-connect-with-others-using-linkedin-5774

Dave’s post is very informative. For those of you that have read any of Dave’s books, you will be familiar with the writing style. Easy to read, loads of really good information.

Second are two posts from Guy Kawasaki:

http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html
http://blog.guykawasaki.com/2009/02/10-ways-to-use.html

No, really, they are two different posts. Some of you may remember Guy from the old days at Apple. He was a Macintosh Evangelist back at the start (before they took over half of Cupertino). I mention this because his posts vaguely reminiscent of those days, short, informative, and have a wonderful underlying sense of humor that make them very easy to read.

Guy, Dave, thanks for the great posts. Feel free to send me and invitation, I’m just up the hill from Dave in CO.

Eight Heads in a Duffel Bag…

Wow! Alright I admit that I really could not come up with a better title for tonight’s post. Read on, it might make sense.

First of all, I am going to be redesigning (and renaming) this blog over the coming weeks. I won’t be changing the format or style, mainly because I believe that anyone that is reading this for the information contained herein is in dire need of the lightheartedness (wow, that’s really a word!) with which I present it. Searching for a job is a drag, even when you know how to do it. It can also be down right depressing to send in resume after resume and not get a single call. Let’s face it, I am getting tired of being turned down for cashier positions at McD’s (but it is hard to compete with a 16 year old when you have twenty years of experience). Hey don’t sweat it. The job market will turn around soon.

Sorry, I got diverted from my subject for tonight. Where was I? Oh yeah, the redesign. I haven’t decided what I am going to change, I am trying to decide on a new title. Subject matter will remain based on career search and employment, however I may change the perspective a little.

Several weeks ago I joined a networking group thinking I could make some contacts I could use to further my search for employment. Listening to the people in the group I realized that very few people know what they are doing or how to conduct a job search. Duh, wait, did I miss that class in school too? No, it's not a subject that they teach in school. Of course I had to open my mouth and say my piece and afterward I was approached by several from the group giving me kudos and asking for help. Ding, Ding, Ding…Light Bulb…Hello is anybody home? What have I been doing for all my faithful readers, all two or three of you the past few weeks in my chronicles? Teaching you the methods and tricks of the trade the professional career coaches and resume writers teach and use.

So I have come to the conclusion that while I am looking for a position, I am also going to start consulting and providing resume services for others. I have already updated my status on my networking pages. Now here.

Second, well there really isn’t anything else tonight. Keep your chin up, something will come along. If you are feeling lost or do not know what your next move is, feel free to contact me at mbailey40@comcast.net and we’ll see what I can do to help.

Time to Open the Old Playbook…

So… here we are, three weeks into this search for employment. How are you doing? Resumes going out, calls coming in? What? No calls? Well where did you screw up? You haven’t. In this current  employment climate it is harder to find a position, let alone a J-O-B. So, what to do? Let’s start with a few basics. Remember, I advocate the fact that all job seekers are in sales and marketing.

First, resumes: How many versions of your resume do you have?Styles? Are they position specific? Have you identified keywords from position listings and integrated them into your resume? Have you written different resume for different industries?

Second, attitude: Do you go to “work” every morning? Do you get dressed for “work” everyday? Are you maintaining a positive attitude toward your career search?

Finally, marketing: What are you doing to set yourself apart from the rest of the crowd?

Sit back and think about these things for a few minutes. Set up your game plan. Write it out. Create a “business plan” for yourself. But, be flexible, if something is not working take a step back, regroup, and change your play. Never be afraid to make changes on the fly.

How Not to Blow an Interview…

Well I guess I umm, well I did some stuff for this guy at ABC Technical for a while, mostly the same stuff the other network guys did…

I think I would hirer this guy right then and there. He is exactly what I need IF I am opening a new government office. All joking aside, after three initial interviews this week I am reminded of the importance a first impression has. Walk in with confidence, not over-confidence. Be polite but not too polite. Answer the interviewer’s question and back your answer with experience. Always have a good handle on what you know, what is on your resume, and how you have handled situations in the past. I find that when you have a interview coming up, it is best to sit down and write out as many questions as I can think of that an interviewer might ask. Then I write out the answers to those questions. Then I rehearse those answers until I can recite them in my sleep. I realize that the interviewer is not going to have MY questions in front of him, however, if I know my job well enough I should be able to guess at least 30% dead-on, get close on 30%, and should be in the ballpark on the last 30%. So with the answers I have rehearsed I should be able to sound like I am what I am, an expert in my field. This way also I don’t stutter or umm to much and it shows that I am in command of my knowledge, background, and experience.

Just remember that this is sales! (I know, I know, ma he said the s#@$% word again.) Sales, marketing, networking, sales… this is what we do as job seekers. Any successful sales person will tell you that knowing their product (your background, skills and experience), understanding the needs of the customer ( job requirements, skills sets, company background), and how their product will benefit the customer (do I need to explain this one?), along with their own confidence in themselves and their product is better than 2/3 of closing the sale. So practice, understand your product and go sale it!

Getting pissy about resume writers…

I have to stop for a minute and talk about resume writing services. When you are trying to select a resume writing service, keep in mind a few things:

Many resume writers have never been in HR or worked in a position as a hiring manager.

It is likely that they do not have more than a high school education.

Most have no formal training in career consulting or resume creation.

There are many companies that will set a person up in business as a resume writer. For a couple hundred dollars, you can get the templates and pre-written ads to place on Craig’s List or in the paper. I found twenty plus of this type of offer with one Google search.

With the current upswing in lay-offs and downswing in the economy there will be more and more “resume writers” out there that are doing shoddy work and taking advantage of job seekers.

I am not saying that you should not hire a service to produce a top quality resume and cover letter. If you are not familiar with hiring practices and writing documents such as these, by all means, hire someone to do it for you. But, make sure that the person you hire is a skilled professional. Someone familiar with hiring practices and methods. A person with a management background that includes hiring at many different levels and in many different fields of expertise is always good as well. Finally, someone who can provide you with samples of their writing style. You wouldn’t hire a caterer without tasting their food, would you?

In my years as a hiring manager, I have seen many resumes and can tell you which were written by people who knew what they were doing and those that were not. Let me tell you, a quality resume and cover letter makes a huge difference.

Here Comes Monday again. Are you ready?

Last week was a real bummer for me. I sent out about twenty resumes, drove about 500 miles, knocked on about thirty doors and applied for six entry level positions. Have I gotten any interviews? Not yet, but I will. Why, you ask. Simple, because I refuse to give up. Last week was more about identifying companies that are hiring more that applying for jobs. Yes, getting my resume in to these companies is important. It needs to be there for the next phase of my marketing plan. (Remember, this is all sales. A good salesman always has a marketing plan, it is his roadmap to success.) See, I keep notes on all the companies I visited, sent resumes to, applied at, or walked into. I look at it this way, I can leave it to fate that the hiring manager gets far enough down the stack of resumes sitting on his desk that he sees mine. But I am going be honest with you, if the stack gets to big, at least half of those resumes are going into the circular file without ever a glance. Believe me that this happens all the time. Managers have many things on their plates, reading resumes is the last thing a manager wants to do. So that manager is going to minimize this task as best he can. My job is to make sure that I am in the half that stays on his desk, preferably in the top three or four resumes.

How do I do it?

I could tell you all my secrets, but then I would have to kill you. OK, not really. Honestly, the last time I told someone that they needed to write letters and make phone calls to the hiring managers that had their resumes, two guys in black suits showed up and he has not been heard or seen since. When I told someone to drop off a short letter to the hiring manager at a company saying I know you have my resume but did you know I did this or that for this company or that, she was seen being dragged into a SWAT van and sent to a re-education camp in Cuba. So, I really can’t explain to you how I do this or what I will be doing this week. You can guess all you want, but I won’t tell you that I will be writing letters and making calls to keep my name and resume at the top of the short stack.